Affiliate Disclosure

Some of the links on this website are affiliate links. This means that when you click on such a link it will lead you to another website where you have the opportunity to make a purchase. If you decide to make a purchase I may earn a small commission without any additional cost to you.

Affiliate links are usually for products that I have used, find helpful and can recommend. I do not buy products with the intend to put an affiliate link on my website. Likewise, I have never been offered something for free in exchange for a review.
However, there are also some affiliate links to websites whose products I have not used but believe they are useful because they have been successfully utilised by industry experts. I recommend them because they have proven their worth in many instances and I may try them myself.
Before buying anything please consider whether it will be useful to you in the future and you can get some value from it. Don’t waste money. Ask yourself how will this make your life or work better.

Please be aware that I try to mark affiliate links separately so that they are obvious, e.g. like this: ^a . But due to the nature of content management systems, it is possible that the designated design gets lost due tf an update or other changes to the CMS. Therefore it is best to assume that every link could be an affiliate link.

If you have any questions please do not hesitate to send me an email.

General Advice

Less can be more:
Do not spend thousands on a software package right from the start only because the salesperson told you it will help your business a lot. See if a more cost efficient version can satisfy your needs and business requirements. Often times they have cheaper options available. Sometimes the $80 a month product is all that you need. Every business is happy to upgrade you to a higher paying customer anytime, so don’t worry about missing out on nice features that look good during a sales presentation but are not needed in your company.
In some cases if you just ask, a company will let you try out their most expensive product for a week for free and send over an account manager to help you get familiar with it.
Try before you buy:
If there is a trial offer available for a product go for that first before making a commitment. Make sure to cancel on time if you don’t like it.
Read peer reviews:
Try to find out if the product is used by industry leaders and experts. Google what normal users have to say, e.g. type in “company XYZ terrible” or “company XYZ user reviews”. Get creative with your searches. But keep in mind happy customers are less likely to post and vent off steam on the internet.
Research:
Look for case studies, independent reviews, discussions that prove the usefulness of the product and do not rely on only one review. Ask yourself if you can discover an emerging pattern or recurring theme. For example ask yourself: “How many reviews have I read where people mention unreliable service?”
Evaluate the Company Culture:
Read the company blog and browse their social media channels. Are they offering insightful new ideas, help and value to their customers or is every part of their website a sales offer? Good companies usually care more about happy customers than about pushing sales.